case study

Break the Glass Ceiling

A radical shift - break the glass ceiling In working with RIP-IT Sports we uncovered some fundamental truths that enabled them to radically shift their methods and thinking to break the glass ceiling...


The Empathy Framework

The Empathy Framework If you've been following lately, we introduced you to our client RIP-IT Sports. They are a quintessential, founder-led, American startup and we helped them radically shift...


The Curse of Knowledge

The Curse of Knowledge You may have read our thoughts on the curse of options founders face in the midst of running a business, but equally as impactful to the success of your team is the curse of...


The Curse of Options

The Curse of Options. Once you’ve uncovered a market need and created a solution to fill the void you’re hit with the day-to-day realities of running a business. For many founders this is a swift...


Every Founder’s Glass Ceiling

Every Founder’s Glass Ceiling. When you’ve taken a truly valued product to market, created a business around it and realized success, it can be confusing and frustrating when you seem to reach...


The Founder's Mindset

The Founder's Mindset. RIP-IT Sports is a great illustration of a company created from a founder’s heart. RIP-IT Sports is a great illustration of a company created from a founder’s mindset....


A Great American Startup Story

A Great American Startup Story. We recently had the opportunity to work with a quintessential, American start-up: RIP-IT Sporting Goods. Founded from a need to protect, from a frustration with the...